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Curating intuitive shopping

experience for fashion retail e-commerce

A fashion based e-commerce platform offering easy, fast and affordable

customized women’s clothing.

Research

Brief

Rainforest.zone is committed to making advanced AI image generation accessible to users worldwide. As a cutting-edge platform in the creative technology space, Rainforest.zone empowers individuals, brands, and organizations to bring their ideas to life visually. The platform offers AI-driven solutions that allow users to generate high-quality images based on text inputs, fostering creativity and exploration.

With a revamped website and enhanced brand positioning, Rainforest.zone seeks to elevate its digital presence and expand its user base. The goal is to deliver an intuitive, engaging experience that simplifies the process of AI image generation, while also educating users on the capabilities and possibilities of AI technology. By seamlessly integrating an AI image tool, Rainforest.zone aims to inspire a wider audience to engage with AI and enhance their creative projects.

Challenges

The AI-powered creative space is becoming increasingly competitive, with numerous platforms offering similar services. To stand out, Rainforest.zone needed to offer more than just a technical tool—it had to provide a meaningful user experience that catered to diverse creative needs.

The challenge was in designing a platform that was both technically sophisticated for advanced users, like designers and developers, while being accessible and easy to use for non-technical individuals such as marketers and hobbyists. Balancing innovation with simplicity was key. The platform had to encourage exploration while ensuring users felt supported and guided throughout their journey, regardless of their skill level.

Additionally, with so much content and potential applications for AI-generated imagery, Rainforest.zone needed a structured approach to organizing its offerings, making sure users could easily find the tools and resources they needed.

Discover

Our deeply understand the unique value Rainforest.zone offers, we hosted a collaborative discovery workshop with the core team. This workshop allowed us to align on key business objectives, understand user needs, and address any gaps in the initial project vision.

Through this process, we identified several core personas, ranging from creative professionals to hobbyists, each with different motivations for using the platform.

We uncovered key needs, including:

Encouraging exploration and experimentation with AI tools.
Building a strong, visually intuitive content structure.
Creating an assistive user journey that guides users seamlessly from input to generated output.
Providing a visually inspiring interface that sparks creativity and innovation.

Define

Following the discovery phase, we honed in on user needs and began mapping out the ideal user journey. By identifying pain points in the current experience, we redesigned the information architecture to streamline navigation and enhance user engagement.

Our design direction emphasized the following:

Creating an engaging narrative throughout the user journey, making each step in the image generation process feel exciting and creative.
Integrating educational content about AI and its potential in creative industries, empowering users with knowledge while keeping them engaged.
Cross-linking relevant content—such as tutorials and inspiration galleries—to encourage further exploration and inspire users to try new features.
Establishing a consistent, friendly tone of voice across the platform to build trust and connect with users on a personal level.

By focusing on user delight and ensuring a frictionless experience, we aimed to create a platform that not only serves as a powerful tool but also fosters creativity, engagement, and learning.

User journey