UI/UX Case study
Loomerang
Let’s bring ideas to life
UI/UX Case study
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Style guide
Color Palette
Your color choice decision
#DAC0A3
#EADBC8
#F8F0E5
#61616F
#878797
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Typefaces
Your typefaces selection decision
Aa
Karla Semibold
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karla Medium
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karla Regular
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Design Process
Empathy
Understand the users’ needs, behaviors, and challenges by conducting interviews, surveys, and observations to gain deep insights into their experiences.
Define
Clearly articulate the problem based on user insights, identifying core issues and setting a focused design goal to address their needs.
Ideate
Brainstorm creative solutions, explore multiple concepts, and think outside the box to solve the defined problem in innovative ways.
Prototype
Create low-fidelity versions of the solution, such as wireframes or mockups, to quickly visualize ideas and identify potential improvements.
Test
Evaluate the prototypes with real users, gather feedback, and iterate on the designs to refine the solution for better usability and effectiveness.
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User flow
Definition & Ideation
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Problem Definition
Many independent designers face challenges in selling their custom clothing. Without technical expertise or marketing resources, they struggle to:
Reach a wider audience beyond their local area.
Compete with larger, more established brands in e-commerce.
Create customizable products without a dedicated platform.
Manage logistics like payment and shipping, which take time and resources away from designing.
As a result, talented local designers often miss opportunities to scale their business.
The Solution
Our platform empowers designers to overcome these challenges by:
Offering a ready-made online store where local designers can upload their designs and sell clothing.
Providing easy-to-use tools for customizing t-shirts and other apparel without needing any technical skills.
Handling all logistics — payments, order management, and shipping — so designers can focus on what they do best: creating.
Promoting local designers to a broad audience, allowing them to grow their brand while supporting their local community.
This streamlined solution helps designers thrive in the competitive fashion market.
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User Personas
Emily Johnson
Biography
Age: 28 years
Occupation: Fashion Designer
Location: Austin, Texas
Pain Point
Complex e-commerce platforms with too many features.
Managing inventory and payments manually.
Lack of customization options on generic print-on-demand services.
Goal
Expand her local clothing brand by selling unique, customizable t-shirt designs.
Showcase her creative talents and build a loyal customer base online.
Use the platform to easily manage her store, create products, and handle payments/shipping without the need for technical expertise.
About Joe
Emily has been running her small fashion business for three years, primarily selling her designs at local markets and pop-up shops. She specializes in creating eco-friendly, hand-drawn designs and is passionate about sustainable fashion. Emily wants to transition to selling online but doesn't have time to handle the complexities of building a full-fledged e-commerce site. She's looking for a platform where she can easily set up a store, upload her designs, and reach a wider audience.
The Seller (Local Designer)
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Hi-fi Design
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Hi-fi Design
Hi-fi Design
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AI
The Loomer AI interface, designed for creative product customization. It features options for adding references, selecting styles, viewing prompts, and accessing design history. The screen welcomes users with “Let’s Bring Your Ideas to Life,” reinforcing the platform’s focus on creativity. A prompt box is central, while the bottom navigation allows easy switching between Product, Design, and Publish sections, streamlining the creation process.
Product customization Screen
Product customization interface for designing t-shirts. Users can toggle between views (Front, Back, Right Sleeve) to add designs, represented by "+" icons on the shirt. A 360 View button offers a full rotation of the product, while the Lab button suggests additional design options. At the bottom, users can easily navigate between Product, Design, and Publish, providing a streamlined experience for customizing and finalizing their t-shirt designs.
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Workspace
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Jason Miller
Biography
Age: 24 years
Occupation: Marketing Coordinator
Location: Portland, Oregon
Pain Point
Limited customization options on typical clothing sites.
High shipping fees for international or non-local purchases.
Generic mass-produced designs from big retailers.
Goal
Find and purchase unique, locally-made t-shirts that reflect his personal style.
Support local artists and designers.
Customize his clothing to make it truly one-of-a-kind.
About Joe
Jason is passionate about self-expression and individuality, and he loves supporting small businesses. He prefers buying from local artists rather than large corporations, and he’s especially drawn to clothing that allows for customization. He frequently shops online and looks for platforms that give him the ability to design his own products while also offering pre-made, creative designs.
The Buyer (Custom Design Enthusiast)
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Hi-fi Design
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Hi-fi Design
